Our Research Credentials 

📖 Journal: Enterprise Information Management

📄 Title: Big data analytics capabilities: a novel integrated fitness framework based on a tool-based content analysis

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📖 Journal: International Journal of Productivity and Performance Management

📄 Title: Impact of IT practices and business value of IT measurement

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📖 Journal: Pacific Asia Conference on Information Systems (PACIS)

📄 Title: Understanding the Strategic Value of Big Data Analytics Capability: A Multidimensional Innovation Perspective

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📖 Journal: 11th ISDSI International Conference, IIM Trichy, India

📄 Title: A systematic review of e-auction and e-negotiation websites using Montreal taxonomy and times model

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📖 Journal: 48th Decision Sciences Institute Annual Meeting (DSI 2017) (Washington, DC, USA)

📄 Title: Firm-level Evidence of Business Value of IT – A Case Study

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📖 Journal: 48th Annual Meeting of the Decision Sciences Institute (Washington, D.C.)

📄 Title: Reducing Information Overload with Aspect Based Analysis of Online Product Reviews

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📖 Journal: Journal: AIS Transactions on Human-Computer Interaction

📄 Title: A Study of Interaction, Visual Canvas, and Immersion in AR Design: A DSR Approach Link: https://doi.org/10.17705/1thci.00173

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📖 Journal: Journal of Information Technology Case and Application Research

📄 Title: Freshdesk: bringing in freshness in startup world

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📖 Journal: International Journal of Social and Humanistic Computing

📄 Title: Context-Sensitive Smart Devices – Definition and a Functional Taxonomy

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📖 Journal: International Journal of Business and Economics

📄 Title: Developing Global Brand Building Model in Management Education

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📖 Journal: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

📄 Title: Exploring the Impact of Consumer Satisfaction on the Co-Creation of a Global Knowledge Brand

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📖 Journal: VINE Journal of Information and Knowledge Management Systems

📄 Title: Adapting and Validating Branding Scales in the Education Sector

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📖 Journal: Academy of Marketing Studies Journal Volume 25, Issue 5, 2021

📄 Title: Globalization journey of Brand Journey by Creating Experience Wave

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📖 Journal: Journal of Information Technology Case and Application Research

📄 Title: Research Note: Freshdesk: bringing in freshness in startup world

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📖 Journal: Journal of Information Technology Case and Application Research

📄 Title: Freshdesk: bringing in freshness in startup world case

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📖 Journal: Academy of Marketing Studies Journal Volume 24, Issue 1, 2019

📄 Title: Mirror Prisoner Effect (Narcissus Effect) on Indian IT Services Sector: Strategic Thinking

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